Oh, No! John! - STIFFLEXIBLE notebooks

You have probably seen one of the stickers here and there while walking in the street. City streets are full of these stickers. You can see them on road signs, bus stops, walls, and anywhere that you can place a sticker. This unusual phenomena has transformed itself into a marketing program and an out of the ordinary advertising campaign.

The origins of the initiative are vague. A lot of different versions of the story circulate on the Internet. The more accurate sources say that the sticker is made in Florence but on the question of how o why it all started the situation becomes more cloudy. The people who had the idea are known as Sancho and Tony and they are two guys that started this guerilla marketing campaign for fun taking inspiration from a comic book. The initiative caught people‚s attention right away and it inspired people to go search for the meaning of what was written on the sticker. The campaign slowly grew until products with the brand OH, NO! JOHN! were launched.

In every notebook OH, NO! JOHN! is written on black glossy paper and in the pocket of the notebook is the famous original sticker.

STIFFLEXIBLE notebooks are available on following sizes 9 x 14 e 15 x 21 CM.